Malcolm Bricklin is already a legend in the auto industry for introducing both the Subaru and the Yugo to U.S. buyers. Now the 68-year-old entrepreneur dreams of capping off his career by going down in history as the man that finally parked an ultra-fuel efficient car in the driveway.

Bricklin, according to Autoblog, has set his sights on his Visionary Vehicles Inc. capturing the Automotive X Prize, a seven-figure award for the company that can bring a new standard of fuel efficiency to the masses. By 2010 he hopes to offer a luxury sedan capable of getting 100 miles per gallon for a modest $35,000 sticker price.

Bricklin is no stranger to manufacturing, having tried 30 years ago to build and market his Bricklin SV-1 sports car. In a BusinessWeek profile last spring he boasted that his second effort puts him above Preston Tucker and John DeLorean, two automotive visionaries, no doubt, but also a comparison that could send potential investors in Visionary Vehicles running for the hills.

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