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Monday, October 13, 
2:19 pm


[Posted on September 5, 2007 - 1:21 PM]

When Tech Confidential spoke with BlueLithium Inc. CEO Gurbaksh Chahal in May, he acknowledged receiving feelers from potential buyers, but said the behavioral advertising firm was focused on an IPO in early 2008. Whether that was a subtle negotiating ploy or the company’s actual strategy is uncertain, but BlueLithium is now a part of Yahoo! Inc. after it was acquired late Tuesday for $300 million. BlueLithium, which uses behavioral and analytical data from consumers in order to better target ads, had raised $11.5 million from Walden Venture Capital of San Francisco and 3i Group plc of London in 2005.

The acquisition indicates that Yahoo! will be aggressive under the leadership of CEO Jerry Yang, who is attempting to breathe some life back into the company he co-founded in 1995. It also shows that behavioral advertising firms will remain acquisition targets, which we predicted back in July when AOL LLC acquired Tacoda Inc. —David Shabelman

See May 18 article in TheDeal.com
See Yahoo! press release
See July 24 story in TheDeal.com

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