The Deal
Wednesday, November 19, 
12:40 pm


[Posted on November 14, 2006 - 2:54 PM]

congdon1114.jpg Convergence of online and traditional media seems to be a theme today. Lost Remote has an entry about a plan announced by NBC and MSNBC.com to distribute nightly news and Meet The Press episodes in video podcast vidcast form. The shows will be available through both the iTunes Music Store and Zune's new online market.

It seems as though Tim Russert is going to be going head to head with Amanda Congdon of Rocketboom fame. In an interview with BusinessWeek, the vlogosphere's most notable face discusses her new deals with ABC and HBO. The interview boils down to Congdon being super-psyched that she's branching out from the Internet to real TV, although it seems that she's mainly going to be working online for ABC with occasional appearances on television. The details of the HBO deal are more sketchy, but Congdon says she'll be on HBO's television and broadband platforms.

Obviously Russert and Congdon don't compete for the same audience, the question for NBC is if the target demographic for Meet The Press will have the tech acumen to download the vidcast and watch it on an iPod (or Zune). Russert's entré to the vidcasting world will probably be about as successful as Congdon's to the offline world. — Brian Ward

Go to story from Lost Remote
Go to story from BusinessWeek

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Comments
From: jm,

It's the small-minded who put people in categories and cannot envision them succeeding elsewhere. I think Amanda will be as well received in the mainstream as she is on the little screen. Because, in fact, we're watching them converge.


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