Advertisers are more comfortable with user-generated content than reporters like me would have you believe, argues Google Inc. vice president of content partnerships David Eun in the second part of Tech Confidential's  Behind the Money video interview. Eun reports that YouTube is working closely with advertisers on leveraging the thousands of specialized providers, such as niche cable TV networks and affinity groups, who want to monetize their online video. Eun's personal favorite is the Professional Bull Riders. 

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 For more on Google's content partnership strategy, see Alain Sherter's in-depth Q&A with Eun. To tune into part one of our video interview, see previous post from Tech Confidential. Check back later in the week for part three.
 -- Mary Kathleen Flynn