Although Take-Two Interactive Software Inc. is expecting blockbuster sales of its Grand Theft Auto IV video game, industry rival Electronic Arts Inc. is unlikely to significantly raise its $1.9 billion offer for the company.

Grand Theft Auto IV made its long-anticipated debut on Tuesday, with many gamers lining up outside retail stores to get a copy of the crime-themed video game, which went on sale at midnight. While the fourth edition in the series was already guaranteed to be a success, positive reviews of the game by industry experts were expected to give the title an even greater lift.

Despite the hubbub around the release, analysts said EA had already factored in the projected banner sales from the game into its offer for Take-Two.

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