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[Posted on May 24, 2007 - 4:09 PM]
With $195 billion in spending power, its no wonder so many venture capitalists and corporations are targeting the 13-18 year old market. I moderated a panel yesterday at an SDForum event that sought to find out how exactly they are doing that. To watch the video of the entire panel captured by Veodia, click here, and advance to halfway through Segment 5.

Sergio Monsalve, a principal at Norwest Venture Partners who used to work at Photobucket, said that companies need to realize that web-delivered products are services that need to be constantly updated. He is searching for startups in these three areas:

1) SMS - Wants to provide the ability to use SMS as a platform with more functionality
2) MMOG - Massively multiplayer online gaming companies such as World of Warcraft
3) UGC - Finding companies that realize they are limited by the quality --not quantity-- of content

Chi-Hua Chien, an associate at Accel who was instrumental in the firm's Facebook investment, said he's thinking about communications innovations and virtual worlds. He added that one of the main challenges investors have now is that there's no technological defensibility in many of these startups. So, he looks for structural advantages. In the case of Facebook, he suggested that its edge was a regional monopoly gained when so many students at so many schools used the service. Then, its market position became defensible.

For more on the Next Generation Tech conference, see:
ABC News video
San Francisco Chronicle
GigaOm

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