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[Posted on October 14, 2006 - 1:43 PM]

Adam Lashinsky interviewed two of the YouTube's founders in this week's issue of Fortune. Aside from doing a great job of showing how frustrating it is for a journalist to interview someone who has agreed to be interviewed but is then unwilling to candidly answer questions, Lashinsky uncovered this nugget:

"There's a lot of things that need to be figured out," says [YouTube CEO Chad] Hurley. "On our side nothing will change. If anything, our service will improve. They've built a great product. They'll decide how we fit in."
This will actually be interesting. Hurley says YouTube's integration into Google is yet to be determined. He says he doesn't know to whom he'll report or who Google's point person will be in dealing with YouTube. This from the guy who wasn't selling his company three weeks ago and who hasn't given a moment's thought to his newfound wealth.

Can this be true? Is it possible, Google has no integration plan and no integration point person?

That must be the case unless Google just isn't telling it's plan to Hurley or Hurley simply lied to Lashinsky. While Google hasn't bought this big before, they do have an impressive track record of integrating acquired assets such as Keyhole and Writely and getting the most out of them. So, I find it hard to believe they haven't decided on what they will do with YouTube.

More likely, is that Hurley is out of the loop. Even more likely is that he simply feigned ignorance during the interview.

For more on the $1.65 billion Google acquisition of YouTube, see:
Fortune
ZDNet

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