The Deal
 Friday
 May, 16

 3:43 am
Tech Confidential
Search Tech Confidential
The Deal Blogs Home  |   The Seed Stage  |   VC Ratings  |   Money Out  |   Behind The Money  |   The Note  |   Calendar  |   VCDeal Database

[Posted on December 12, 2007 - 3:37 PM]

Mobius Venture Capital general partner Heidi Roizen wants to roizen.gif
help people lose weight, launching a musical compilation called "SkinnySongs" to motivate them to get fit. Roizen said she normally exercises to music by pop artists like Pink and Carrie Underwood. But after putting on too many pounds, she decided in May that she needed extra motivation and began looking for songs that would inspire her to stick with a weight loss regime.

"I figured, there is great, empowering music about all sorts of topics -- there must be for this too. But I searched for it, and just couldn't find any," she mused.

So Roizen decided she would write her own songs. She worked with professional music producers David Malloy and George Daly to line up performers to record cuts with such titles as "Objects in the Mirror Will Get Thinner Than They Now Appear," "The Incredible Shrinking Women," "You Da Boss," "I'm a Hottie Now," "You Can't Buy Thin" and "Skinny Jeans."

Roizen, founder of software publisher T/Maker Co. in the early 1980s and later an exec with Apple Computer Inc., is no stranger to self-promotion, and for several years there was seldom a mention of her that didn't cite Roizen as having formerly dated Bill Gates. Now she's harnessing that talent to plug her album.

Roizen credits the recording to helping her drop 30 pounds, and she is aiming at a large market of 50 million Americans annually who try to lose weight. She's selling the recording on Amazon.com and SnoCap, and it will be available on iTunes on Dec. 15. - Clifford Carlsen

See Dec. 12 press release from Yahoo! Finance
See Roizen's personal Web site

 


Post a comment




The Tech Confidential Network
The Tech Confidential Network unites the leading voices from around the Internet on the topics of high-tech startups, venture capital and investment exits. Bloggers and publishers that want to expand their readership and monetize their content are encouraged to apply to join the Tech Confidential Network.


Video

Behind the Money, Episode 30: Electronic Arts bid for Take-Two

mattnmary_r1_c1.gif
In this episode of Behind the Money, we speak with Matthew Wurtzel, editor of Dealscape about the expiration of Electronic Arts bid for Take-Two Interactive on May 16, 2008.
 


Windward Ho!

Startups In New York




Syndicate


Recent Entries
Monthly Archives

|  SITEMAP  |   ABOUT US  |  CONTACT US  |  ADVERTISE  |  PRIVACY POLICY  |  TERMS AND CONDITIONS  |

©Copyright 2007, The Deal, LLC. All rights reserved. Please send all technical questions, comments or concerns to the Webmaster.