I'm not writing this because I'm still bitter that I wasn't allowed into the beta trial of Socializr. I'm writing this because I felt queasy over the weekend upon reading a high-profile story in the The San Francisco Chronicle's Sunday edition that quoted someone describing Socializr as the "un-startup." That person -- who happens to be an angel investor in Socializr -- also said that Jonathan Abrams, Socializr's founder, "was doing everything himself" to build the company.

Let's see: small team, serial entrepreneur, angel financing, Web 2.0 feature trying to overtake Web 1.0 feature, and presumably an incredibly grand launch party (that I'm not mad I wasn't invited to). If that doesn't reek of startup, I don't know what does. But I understand the commentator's point. She was contrasting the angel-funded, build light approach applied now to the heavy-handed, raise-a-ton-of-money approach prevalent seven years ago.

So, I was going to let this all slide (in the hope of being invited to the next Socializr party), but a blog post today forced my hand. Zoli Erdos noticed that Socializr's third employee is an executive assistant.

Un-startup indeed.

Tags: socializr, vc, venture+capital