It's common practice for entrepreneurs to promote their company by talking about an amazing Eureka Moment that caused them to establish their companies in the first place. eBay founder Pierre Omidyar's desire to trade Pez dispensers is the prototype in this genre. Many others have followed. Earlier this week, Derek Powazek contended that some of his colleagues wanted to change the story of JPG Magazine's founding to fit into a more convenient corporate picture.

In some cases, compelling, funny and concise stories do capture the establishment of a company. But, not usually. So, it's refreshing when an entrepreneur dispenses with the storytelling and admits his company was simply attempting to fill a need he didn't think was being served. This is what TechMeme founder Gabe Rivera said in an interview:

"For better or worse, I never concocted a founding myth. News is continuously breaking and analyzed across numerous blogs and web site, and so there needed to be a simple, real time, easy-to-scan summary of all that. What happened is I just recognized a need, and built something to fill it."

For Wired News' interview with Gabe Rivera, see:
Wired News

Tags: techmeme, gabe+rivera, wired, ebay, vc, venture+capital